Netflix edges BBC as first choice for UK viewers, Ofcom report shows

Here are details from Ofcom's annual Media Nations report: The ​regulator found ITV was the first choice for 15% ​of viewers, showing increasing competition for audiences from streaming ⁠and online video platforms.

Viewing of broadcaster-owned streaming services including ​BBC iPlayer, ITVX, Channel 4 Streaming and 5 rose 9% year-on-year, ​making them the fastest-growing category of television service.

Subscription streaming services were present in around 70% of British homes, a figure Ofcom said has ​largely plateaued after rapid growth during the COVID-19 pandemic.