Nestlé Ghana launches ‘My Coffee, My Vibe’ campus activation

Nestlé Ghana has launched its latest Nescafé campaign, ‘My Coffee, My Vibe’, at the University of Ghana, Legon, as part of efforts to connect with young consumers through music, talent and self-expression.

Speaking to the media after the event, Category Development Manager for Nescafé Ghana, Lily Boatemaa Ntim, said the campaign was designed to make coffee part of the lifestyle of young consumers.“My Coffee, My Vibe is a targeted project that today is a new campaign that we want to outdoor to be able to meet our target consumers where they are most comfortable.