“Marketing opened my mind to the business of creativity” – fashion designer Michael Brett Odoom

9 FM, Odoom said studying Marketing at Cape Coast Technical University helped him understand the business side of creativity and shaped the way he approached his fashion venture.“I landed in Cape Coast Technical University and I studied marketing and that gave me the perspective of the business aspect to everything I do, it’s not just about the creativity.”“I’ve always been a creative, I studied visual arts back in high school.