Makeup Ghana leads move to shape future of Ghana’s beauty and wellness industry

Together, the Chair and members of the Steering Committee will provide strategic guidance and contribute their diverse expertise towards shaping the research framework, identifying key priorities and ensuring that the Ghana Beauty and Wellness Report is grounded in credible data, relevant industry insights and a broad range of stakeholder perspectives.

Makeup Ghana, organisers of the Ghana Beauty Awards, in collaboration with the College of Humanities at the University of Ghana has successfully convened a stakeholder technical workshop to kick-start the development of the inaugural Ghana Beauty and Wellness Report, a publication designed to provide the first comprehensive, evidence-based assessment of Ghana’s Beauty and Wellness industry.

Speaking at the workshop, the Founder and CEO of Makeup Ghana, Rebecca Donkor emphasised the importance of moving the beauty and wellness industry from anecdotal narratives to credible data that can inform decision-making.