Makeup Ghana holds workshop to develop first Ghana Beauty & Wellness Report

Makeup Ghana is therefore calling on businesses, brands, institutions, development partners, financial organizations and individuals who believe in the future of Ghana's beauty and wellness industry to support the successful completion and publication of the Report.

Key thematic areas identified included the size and structure of Ghana's beauty and wellness industry, its economic contribution and employment potential, the number and profile of businesses and practitioners, skills development, training and professionalisation, standards, regulation and certification, access to finance and investment, local manufacturing and value addition, consumer behaviour and market trends, as well as opportunities and challenges affecting industry growth and competitiveness.

Makeup Ghana remains committed to advancing the professionalisation, recognition and sustainable growth of Ghana's beauty and wellness industry and looks forward to sharing the findings of this pioneering Report with the nation.