'Let's take global surge advantage to move from celebration to investment - Kente ambassador advocates new direction

Speaking on the economic future of the indigenous textile industry, the Asante royal and journalist warned that while the world's appetite for authentic Kente is soaring, Ghana's traditional weaving hubs, most notably Bonwire in the Ashanti Region, remain severely under- equipped to scale production for large-volume international orders.

Collage of Otumfuo Osei Tutu II, Reg Minister Amoakohene and Amma Prempeh the Kente Ambassador International lawyer, journalist, filmmaker, and Kente Ambassador, Amma Prempeh, has called on the government, private investors, and industry stakeholders to urgently transition from merely celebrating Kente's global acclaim to building robust industrial infrastructure to meet surging worldwide demand.

Imagine an international customer purchasing a woven sash or cloth in London, New York, or Paris, scanning an embedded digital certificate on their smartphone, and instantly verifying its authentic Ghanaian provenance, confirming its origin in Bonwire, discovering the artisan or weaving guild behind it, and decoding the historic symbolism woven into its patterns.