Ghana news briefing
Helmet for Life: Why Ghana must make every ride a safer one
It is against this backdrop that the Helmet for Life Movement, a University of Media, Arts and Communication (UniMAC-IJ) MA in Development Communication Group One students-led social initiative, has launched a nationwide campaign to encourage helmet use as a life-saving habit rather than an optional accessory.
The campaign seeks to tackle one of the biggest challenges confronting road safety in Ghana: changing public attitudes and behaviours.
Ultimately, every helmet worn represents a life that may be saved, a family spared the pain of losing a loved one, and a nation taking another step towards safer roads.
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