From tools to strategy: How Ghanaian MSMEs can harness AI for scale

AI, viewed through the lens of the Resource-Based View, offers a mechanism to acquire capabilities that were once the preserve of larger competitors: customer responsiveness, data-driven insight, and financial discipline at variable rather than fixed cost.

For faculty and students in Ghana's business schools, this represents both an intellectual opportunity and a practical imperative: to study, teach, and practise AI adoption in ways that are grounded in the operational realities of the enterprises that constitute the economy's backbone." The WERIse Network's Master Class itself exemplifies this principle: by convening women entrepreneurs to discuss AI strategy, it created a space where the demand side of Ghana's AI ecosystem could articulate its needs and build the confidence to experiment.