Ghana news briefing
Anchor your profession on trust – Sports Minister tells PR practitioners
Delivering the keynote address at the 6th World PR Day Festival PR Dialogue in Accra, Mr Adams drew on his experience as Director of Public Affairs and spokesperson to former President Jerry John Rawlings to illustrate why trust—not technology—is the true currency of effective public relations.
The PR Dialogue formed part of the World PR Day Festival 2026 and brought together communication professionals, students and industry leaders to discuss the evolving role of public relations.
Sports Minister Kofi Iddie Adams has urged aspiring public relations professionals to anchor their careers on trust, integrity and sound judgment, stressing that while technology continues to reshape the communications landscape, credibility remains the profession's greatest asset.
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