American Airlines to bring back TV screens on US flights

But the strategy left the carrier out of step with competitors like Delta and United, which have invested heavily in onboard entertainment to support a more premium cabin experience.

American Airlines says it will roll out the new displays as quickly as possible, with full installation expected by early next decade."The long pull in the tent is technology," Raymond James analyst Savanthi Syth told the BBC, noting that Delta was the first major US carrier to introduce a basic economy fare and has continued adding new products since.