A team from the BBC has visited Ghana's leading news website, , to share ideas specifically relating to podcasting generations and how it is relevant to today's media.
The team of three met with the editorial news team for what was nearly two hours of sharing experiences and ideas on how to produce world-class podcasts, as well as how to maximise the era of podcasting to project media brands.
As part of the discussions, the BBC team shared relatable stories of their experiences in countries across the world, including on topics such as the best ways to identify a good podcast subject to work on.
The team explained that one of the ways the BBC arrives at the best ideas for a podcast, including social listening tools, and employing the use of narrative storytelling, with a primary focus on collecting data. "What we try to do is find stories that apply to people around the world and then look for local stories that fit into that… When we were in Malaysia last year, we spoke to people on overconsumption and shopping addiction. "So, we are talking to people and we had a guy who like 300 pairs of shoes - he is obsessed, but the question is do you need these numbers of shoes?
