Guinness, Ghana's leading stout beer, launched its largest global campaign to date as the Official Beer of the Premier League (PL) ahead of the opening weekend of the 2024/25 season. In Accra, consumers and fans of the league were hosted at an epic Matchday Event at the Barndoor Beer Garden in Osu to commemorate the announcement. Globally, the launch of the partnership follows a successful year for Guinness, which achieved double-digit growth for the seventh consecutive half-year, with Ghana boasting the highest value market share in Africa - a clear testament to the commitment of quality Guinness Ghana Breweries makes to its consumers every day, everywhere. To bring the relationship between the beautiful beer and the beautiful game to life, Guinness Ghana will host a series of Matchday Events, offering PL fans the ultimate viewing experience with football banter, food, music, and of course, perfectly chilled bottles of Guinness. In these events, Guinness continues to stand out as a cultural powerhouse, upholding a tradition of delivering unforgettable experiences for football fans across the nation.