Political Marketing Strategist Professor Kobby Mensah says Dr. Mahamudu's Bawumia's recent media engagement fell short of expectations to counter the launch of the NDC manifesto. According to him, although the recent media engagement by the flagbearer of the New Patriotic Party (NPP) was a strategic move to divert attention from the manifesto launch of the National Democratic Congress (NDC), it failed to achieve its purpose because Dr. Bawumia's performance was subpar. Speaking in an interview on TV3 and monitored by GhanaWeb, on Monday, August 25, 2024, Prof Mensah criticised Dr.