In an effort to bridge the digital divide and empower women micro-entrepreneurs, GIZ Ghana through the Digital Transformation Center Ghana (DTC), has introduced an Interactive Voice Response (IVR) platform.
This initiative aims to improve digital literacy, enhance digital business skills, and provide accessible digital services to informal micro-entrepreneurs, particularly women, across 6 regions targeting to reach over 10,000 micro entrepreneurs in Ghana at absolutely no cost for the beneficiaries.
Whereas digital transformation creates opportunities for economic empowerment, gender disparities still limit women's participation in the digital economy.
Many women-owned businesses in cosmetics, food, retail, textiles, and handicrafts face challenges such as low digital literacy, financial constraints, and restrictive social norms.
