Sponsorship in sports is no longer just about placing a logo on a jersey or running TV ads.
The real impact comes from activations: strategic initiatives that turn sponsorships into meaningful experiences, building connections between brands and consumers.
Over the years, Ghana has hosted several high-profile trophy tours, including the Premier League Trophy, the FIFA World Cup Trophy, and the CAF African Cup of Nations Trophy.
These events showcase how well-executed activations can amplify brand exposure, drive fan engagement, and leave a lasting impression.
