Music promotion is difficult in Ghana now – Flowking Stone
Published:
2 months ago
Source:
3News
Ghanaian musician, Flowking Stone has said promoting music in Ghana is more difficult now compared to the past. Flowking Stone whose real name is Kwaku Nsia Boama explained that in the past, artiste's producers were those funding music promotion and sorting out all the financial aspects of promoting music which included paying for slots on radio and with DJ's. He said with the advent of the internet, the sale of CDs dropped which affected the music industry and music producers now shifted focus to producing movies because Kumawood was also 'booming' at the time. According to him, this left artistes to their fate and promote their own music such artistes, he said were labelled as "Indi artistes."
Speaking in an interview on 3FM Drive with Giovani Caleb, the rapper said artistes were now forced to be in charge of their own music promotion and bear all the financial costs which comes with it. This, he said has made music promotion more difficult now because most artistes don't have the financial means for such huge budgets to pay dancers, promote on radio and tv, and run ads on the various digital platforms and social media.