In recent years, there has been an increase in the wearing of local prints, predominantly on days like Fridays, and in special instances like throughout March in celebration of Ghana Month.
The Ghana Tourism Authority also launched a campaign aimed at promoting domestic tourism, dubbed, "See Ghana, Eat Ghana, Wear Ghana, and Feel Ghana." This initiative seeks to promote and showcase Ghanaian fashion and heritage, supporting local designers and artisans through events like fashion shows and exhibitions.
But did you know that Ghana's first president, Osagyefo Dr.
Kwame Nkrumah, initiated the Wear Ghana agenda during his era?
