As Ghana marks its heritage month this year, arts and craft vendors in Osu, Accra, have positioned their businesses to meet the demands of their customers.
From flexible pricing to bespoke services, traders are exploring varied strategies to keep their businesses competitive.
The month of March is usually a profit-making season for arts and craft vendors in Osu and other parts of the country.
From woven items, clothes, hand-made accessories, and traditional sculptures, customers are provided a wide array of goods to choose from.
