Music artists looking to turn their passion into a career have dealt with all the curveballs, red tape, and hoops marketing departments have had them jump through over the last half-century.
Over time, this landscape has transformed significantly.
Some in the music business believe that the right artist or brand can generate enormous sums of money and success, even if the industry or the broader economy is experiencing a downturn.
Now, marketing companies need to overcome a few challenges.
