Hibiscus, locally known as "sobolo" in Ghana, holds immense potential to generate significant revenue for the country due to its versatility and growing demand both locally and internationally.
Here's why: 1.
High International Demand - The global hibiscus market has been expanding steadily, valued at $113.2 million in 2021, with an expected CAGR (Compound Annual Growth Rate) of 7.2% from 2021 to 2028. - Countries like Germany, the USA, and Mexico are among the largest importers of hibiscus, particularly the dried flowers used for beverages like tea and syrup.
For example, Mexico imports over 15,000 tons annually, while the USA continues to increase its reliance on hibiscus for herbal teas due to its health benefits.
