Effective communication by leaders can make or break public trust during times of national crisis, when fear, uncertainty, and frustration predominate.
While decisive action and clear communication are important, Ghanaian leaders have been using humour, a less common tactic, more and more to engage the general public during difficult times.
From the COVID-19 epidemic to economic instability humour has become an effective tool for crisis communication, reducing stress, promoting unity, while strengthening the integrity of leaders.
Humor in Leadership: A Cultural Tradition Ghanaians are known for their vibrant sense of humour, which permeates daily life, from conversations in marketplaces to debates in Parliament.
