The Academy of Marketing Arts and Science (AMAS) has been officially launched, marking a significant step forward in the advancement of marketing practice in Ghana and beyond. The Academy aims to bridge the gap between marketing theory and real-world application, driving innovative solutions to everyday challenges. The launch event took place on Monday, August 12, 2024, at the University of Professional Studies, Accra (UPSA). The ceremony was attended by faculty members from UPSA, the University of Johannesburg, the University of Ghana Business School, Ghana Communications Technology University, and other academic institutions. During the event, Professor Robert Ebo Hinson, recognized as Africa's leading marketing scholar, urged marketing scholars to practice what they teach.