The most popular phrase in the customer service world is "The customer is king" and in some markets, it translates to "The customer is always right".
While some customer service gurus such as Ron Kaufman and Adam Toporek admonish that the phrase is within a context, it largely provides a guideline for how customers must be treated.
In dynamic markets like Ghana, ensuring customer-centric leadership requires that organisations have intentional propositions that are directed at improved customer experience.
Standard Chartered, evidently, through mouth-watering propositions has taken crucial steps to be a leader of customer experience for its clients.