For eight years, Telecel Ghana has been breaking barriers to inclusive customer support and redefining what it means to serve all customers.

Through its pioneering Super Care initiative launched in 2016, the telecommunications giant has made one thing clear: improving accessibility for people with special needs is a staunch commitment.As part of its annual CARE Month this October, Telecel Ghana in collaboration with the Ghana National Association of the Deaf (GNAD), held a special event to spotlight the integration of Super Care services into the Telecel Play app and contributions of the Super Care support team.

It also announced the rollout of affordable, tailored airtime and data packages, specifically targeted at members of the Deaf community.Telecel's Super Care initiative has evolved from a basic customer service line into a robust digital support system equipped with sign language-trained agents.

With the integration of Super Care features into the Telecel Play app, the Deaf community can access seamless support with video-call capabilities for sign-language assistance anywhere in Ghana.Speaking to an audience of about 350 members of the Deaf community in Accra, Mercy Dawn Akude, General Manager for Commercial Operations said the telco will continue to actively champion accessibility solutions that meet their telecom needs. "Our Super Care journey over the past years has been a story of relentless growth.