A recent gathering of communication professionals and storytelling enthusiasts has sparked conversations around the role of generative AI in creative work.

The event, dubbed "Storytelling Hangout," and organized by ThinkStories Africa, saw professionals across the continent voice concerns about the growing reliance of creatives on artificial intelligence, cautioning against the risks of losing the human touch in creative content.

The hangout was attended by a diverse group of communication professionals with librarian, literary and visual storyteller, Felene Cayetano; independent publishing expert, Porsché Mysticque Steele; and creative writer and editor, Nana Nyarko Boateng, being the panel.

In her remarks, Nana Nyarko Boateng, emphasized the need for communicators to approach generative AI as a tool rather than a substitute for human creativity.