Social Media Content Creator (TikTok)

Job Description

Job Summary
We are seeking a creative, energetic, and results-driven Social Media Content Creator (TikTok) to produce engaging short-form video content that drives brand awareness, audience engagement, and sales. The successful candidate will be responsible for the entire content creation process from researching trends and writing scripts to filming, editing, and publishing high-performing videos across TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts.

Key Responsibilities
Content Strategy & Script Writing

• Research trending topics, viral content, and industry insights to generate engaging content ideas.
• Develop creative concepts tailored to the target audience and brand objectives.
• Write compelling, concise video scripts with strong hooks in the first 3–5 seconds.
• Structure scripts with a clear beginning, engaging body, and effective call-to-action (CTA).
• Adapt content for TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts.
• Ensure all content aligns with the company's brand voice and marketing goals.
• Maintain a library of reusable script templates and successful content ideas.

Videography & Content Production

• Plan and execute video shoots based on approved content ideas and scripts.
• Set up and operate cameras, lighting, and audio equipment.
• Capture high-quality footage of products, people, facilities, and promotional activities.
• Record multiple angles, B-roll, and behind-the-scenes content.
• Ensure proper framing, lighting, focus, and audio quality.
• Direct presenters or on-camera talent during filming.
• Produce content optimized for vertical short-form video (9:16 format).
• Maintain and organize video equipment and media files.

Video Editing & Post-Production

• Import, organize, and manage raw footage.
• Edit videos into engaging, high-retention short-form content.
• Add transitions, motion graphics, effects, captions, subtitles, and on-screen text.
• Synchronize music, voice-overs, and sound effects.
• Perform color correction and color grading to ensure a professional finish.
• Optimize pacing and storytelling to maximize viewer engagement.
• Export videos in platform-specific formats and specifications.
• Revise content based on feedback, audience insights, and performance analytics.

Performance & Collaboration

• Monitor content performance and recommend improvements based on analytics.
• Stay up to date with emerging social media trends, platform updates, and best practices.
• Collaborate with the marketing team to execute content campaigns and promotional initiatives.
• Deliver high-quality content within agreed timelines while maintaining consistency in brand messaging.

Required Skills or Experience

Skills & Qualifications

• Excellent writing, storytelling, and creative thinking skills.
• Strong understanding of TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts.
• Proficiency in video editing software such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or CapCut.
• Experience operating cameras, lighting, and audio equipment.
• Knowledge of composition, cinematography, and visual storytelling.
• Strong understanding of social media trends, algorithms, and audience engagement strategies.
• Experience creating high-converting short-form video content.
• Basic knowledge of marketing principles and persuasive copywriting.
• Strong attention to detail, creativity, and problem-solving skills.
• Excellent organizational, communication, and time management skills.
• Ability to work independently and manage multiple projects simultaneously