Marketing Officer

Job Description

We are seeking a young, energetic, and smart individual to join our team in a Marketing role.

• Develop a national strategy that will build strong brand that is fit for purpose and will support business objectives.
• Develop and implement brand research, tracking programme that will monitor the brand and build an understanding of brand perception.
• Make informed decisions on brand development, support new brand activities, ensure the brand values and culture are reflected accurately.
• Liaising with legal and compliance advisor, to ensure the brand collateral is registered for trademark and intellectual property rights where necessary and that this value is understood.
• Implement the brand guidelines – making sure they are followed and adapted appropriately.
• Plan and monitor the Advertising and Promotion (A&P) budget and spends on the brand to maximize brand profitability.
• Develop ideas and work with the sales & operations team, and exclusive agents to ensure the brand maximize potential in all sites and agent network to develop plans where necessary.
• Define the communications & media strategy, brief agencies, and follow up the implementation. Analyze the results of the strategy and report results to appropriate parties.
• Respond to and follow up inquiries from sales team, grants and impact officer, operations
• finance, and HR Team.
• Monitor and report on activities to immediate supervisor and senior management team (SMT), and provide relevant information for strategic decisions.
• Work in close coordination with regional Sales Managers and other members of Marketing department
• Build relationships with different internal departments and report on a monthly and adhoc basis.
• Promote and embed the   brand among companywide to enhance, our culture and essence
• Develop and execute marketing communications strategy and integrated brand marketing communications plan in supporting overall brand strategy.
• Ensure marketing communications plans include internal and external customers through strong stakeholder planning.
• Monitor customer and consumer reactions to brand through focus groups and market research ensuring it feeds into brand communication planning.
• Oversee the production of marketing products through a variety of channels which may include TV, Radio, newspaper, magazine advertisements, email or on-line campaigns and road shows.
• Be responsible for selecting, managing and maintaining good working relationship with 3rd party marketing products suppliers as necessary.
• Be responsible for and closely monitor the quality of marketing communications produced and creative execution of the brand.
• Carry out all administrative duties relevant to this role.

Required Skills or Experience

• SSSCE, HND, or Bachelor's Degree in a relevant field

• Quick thinker with strong communication and interpersonal skills
• Able to work under pressure and meet tight timelines
• Organized, detail-oriented, and a fast learner
• Agile, proactive, and open to mentorship
• Passionate about garment production and supply chain processes
• Willing to grow within a fast-paced production environment
• Age between 30 and 45 yrs.