Digital Marketer

Job Description

• Reports To: Marketing Manager  

Role Overview
Drive Infinix’s digital presence in Ghana, increase brand engagement, and support sales growth through targeted online campaigns.

Key Responsibilities

• Plan, execute, and optimize digital campaigns (social media, search, display) across Meta, TikTok, Google, and local platforms.  
• Manage Infinix Ghana’s social channels – content creation, community management, and influencer collaborations.  
• Monitor KPIs (reach, engagement, conversion, ROI) and provide weekly performance reports with actionable insights.  
• Coordinate with the regional team to adapt global campaigns for the Ghanaian market.  
• Conduct competitor analysis and identify digital trends among Ghanaian youth.  

Required Skills or Experience

• Bachelor’s degree in Marketing, Communications, or related field.  
• 2+ years of digital marketing experience (agency or brand-side); telecom/tech/FMCG preferred.  
• Proficient in Meta Ads Manager, Google Ads, and analytics tools.  
• Strong copywriting and visual content sense.  
• Deep understanding of Ghanaian digital culture and consumer behavior.  

What We Offer

• Competitive salary, performance bonuses, and opportunity to shape a leading brand’s digital strategy in West Africa.