MTN’s Ayoba messaging platform reaches 1 million active users
MTN Group has announced that its messaging platform, Ayoba, has reached 1 million monthly active users.
The platform is built by the group with features designed for MTN customers.
“We believe that our customers in Africa and the Middle East deserve a communication platform that expresses our unique voice, honors our rich identity through local languages, and addresses our customers’ specific needs and challenges by offering a data-included offering for MTN users, mobile money transfers and locally relevant content via channels,” MTN Group President and CEO, Rob Shuter has said.
Ayoba is now operational in 8 countries – Cameroon, Cote d’Ivoire, Congo Brazzaville, Nigeria, Ghana, Guinea Bissa, Afghanistan and South Africa.
“Ayoba is also working on building an open digital platform that will enable third-party innovation. This will ensure that we offer a rich, diversified experience on the platform, enabling us to deliver more value to our users, empower local developers and create local experiences that are optimised for local communities,” said David Gilarranz, CEO MTN Digital.
Source: citifmonline.com
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