World Cup: SportyTV nears one billion views as digital audience surges
READ ALSO: World Cup: Trump to attend 2026 final, present trophy to champions SportyTV noted that one of its studio clips generated more than 18 million views, while its YouTube membership community attracted subscribers from both Africa and other parts of the world.
The company also said its World Cup coverage has combined live match broadcasts with studio analysis, highlights, creator collaborations and social media content aimed at keeping audiences engaged throughout the tournament.
According to the broadcaster, the World Cup clash between England and Argentina has so far emerged as its most-watched match, attracting nearly two million views from Nigeria alone.
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