Why Gen Z is changing South Africa one value at a time
While previous generations have largely defined national discourse around politics, crime and the economy, Gen Z is placing far greater emphasis on issues such as gender-based violence, LGBTQ+ acceptance, education and equality, according to research by BrandMapp, which surveyed more than 30 000 consumers living in households earning over R10 000 a month.
Differing priorities Social forecaster and futurist Carmen Murray said Gen Z was the first South African generation to grow up with global culture in the palm of their hands, making them far more likely to compare local realities with international conversations.
Gen Z is placing far greater emphasis on issues such as gender-based violence, LGBTQ+ acceptance, education and equality.
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