Unhealthy profit: Fresh fish vendors now using dye to fake freshness
By Elizabeth Adegbesan Driven by economic hardship and the soaring costs of cold-storage preservation, fresh fish sellers are now deliberately masking decaying seafood with red industrial chemical dyes to artificially make them look fresh again.“For years, the number one rule my mother taught me when buying fish was to look for bright red gills.
Because generations of consumers have been taught that red gills equal fresh fish, fraudulent vendors have exploited this metric for financial gain.
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