Udoh tasks corporate brands, FMCGs on strategic storytelling

According to him, the growing obsession with headlines and online visibility could make publicity practitioners lose sight of the fundamental objective of communication, which is to build credibility, strengthen reputation and support long-term brand positioning.

The stakeholders made the call during a media parley where marketing professionals, brand innovators and other industry players converged to discuss the sustainability of brand publicity, effective communication strategies and the growing importance of storytelling in shaping long-term brand reputation.

A seasoned marketing communications expert and Divisional Director, Marketing, at Marketing Edge Publication, Anietie Udoh, joined marketing professionals and PR experts to chart the way forward for corporate brands and FMCGs, particularly on how strategic storytelling can strengthen brand positioning, enhance credibility and create meaningful engagement with target audiences.