Tyla’s 7 billion streams: Unpacking new data on SA women’s grip on music this Basadi weekend
According to Spotify, whose data covers listening on the platform since its 2018 South African launch, the Water hitmaker is the country’s most-streamed female artist, its top female artist among international audiences, and the female artist with the widest reach on global playlists.
Closer to home, 645 female artists were streamed by South African listeners in the same period – numbers Spotify positions as proof of both the depth of local talent and a growing local appetite for women-led music across genres.
As the fifth edition of the ceremony unfolds at the Joburg Theatre in Braamfontein on 7 and 8 August, new listening data from Spotify puts hard numbers behind a story South African audiences have long felt in their bones: women have been driving the nation’s music both at home and abroad.
This is a summary of the original articles listed below. Always read the source articles for the full context. GhanaSummary does not create or modify the news — we summarise and link to original publishers.
