These are the top five car brands South Africans under 35 are buying – and none are Chinese
Standard Bank’s 2026 Youth Barometer report shows that Chinese car brands are gaining popularity among South Africans under 35, although Toyota and Volkswagen remain the two most-purchased brands between 2021 and 2026.
Standard Bank partnered with Youth Dynamix to ensure that 2026 edition was more than a financial report by adding a customer voice explaining why young people treat money the way they do.
Tough time to be a young adult Tshiamo Molanda, head of personal banking South Africa at Standard Bank, noted that the country’s youth are navigating life in an economy where a tertiary qualification no longer guarantees a professional job and where the path to financial stability is far less predictable than it was for previous generations.
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