SPECIAL REPORT: Inside AI scam ads exploiting TikTok’s advertising system to defraud Nigerians
More ads revenue for Tiktok, more weeping for deceptive ads victims Mr Yusuf’s experience is one of the cases documented during this investigation, which found that deceptive AI-generated adverts impersonating trusted companies and public figures with deepfake videos and cloned voices are increasingly appearing as promotional content on TikTok, exposing its ad reach of over 37 million Nigerian users to financial fraud and data theft.17m in pregnancy scam — Police He identified weak advertiser verification, Nigeria’s digital governance gap, the ability to operate multiple accounts, and gaps in the moderation of local-language content as factors exploited by malicious actors seeking to distribute deceptive ads at scale.
In response to questions about AI-enabled fraud and platform responsibility, NITDA said digital platforms have obligations to implement effective safeguards against deceptive and fraudulent content.
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