Shein grapples with EU backlash, but clients keep coming
Its European customer base rose to 156 million average monthly users by the end of last year, making Shein one of the continent’s biggest e-commerce platforms alongside China’s AliExpress (193 million users) and Amazon (around 180 million).
In June, French authorities imposed two fines on Shein totalling more than 22 million euros ($25 million), citing problems with product traceability, environmental labelling and delivery times.
Brussels says the duty helps compensate for overwhelmed customs authorities given the popularity of e-commerce, in particular for clothes and other items from China and elsewhere that do not comply with EU standards.
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