Sharks launch large-scale rebrand with new logo, and kits on the way
“The rollout will continue over the coming weeks with the launch of the new Sharks Currie Cup and URC kits, the reopening of the reimagined Shark Cage, the launch of the club’s new website and further brand experiences across the Sharks ecosystem.”The Sharks confirmed Thursday that they have changed their logo and, in the coming weeks, will change their Currie Cup and URC kits, launch a new website, reopen a reimagined Sharks Cage store and “further brand experiences across the Sharks ecosystem”.” ‘Years in the making’ Reebok returns as the Sharks’ technical apparel partner, while the union launches a new e-commerce platform, a completely reimagined Shark Cage retail experience and an expanded apparel collection spanning performance wear, lifestyle collections, retro releases, golf, Classics and footwear.
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