Securing the bag: Tyla ties up first African Kate Spade fashion deal
South African Grammy-winning superstar Tyla has added another prestigious fashion title to her growing global résumé after being announced as the new global brand ambassador for Kate Spade New York, cementing her place as one of the most influential style stars of her generation.
The campaign will roll out across print, digital platforms, social media and stores around the world, placing the Johannesburg-born star at the centre of one of fashion’s biggest international campaigns this season.
With a banana bag already stealing the spotlight before the campaign has officially launched, Tyla has once again proved that she knows exactly how to turn a fashion moment into a global conversation.
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