Samsung widens lead in a declining MEA smartphone market
“Transsion and Xiaomi were hit hardest, steeply impacting their market shares, because their volume is concentrated in exactly the entry‑tier segment, which is the most exposed to the memory price crunch.”As Shehab noted, the uneven shock “hit the market hard, though unevenly,” reshaping competition in a region long defined by entry‑level volume.
Samsung, Realme and Apple all grew in Q2 2026 despite a 10% year‑on‑year decline in overall shipments, gaining ground directly at the expense of rivals hit hardest by component shortages and collapsing entry‑tier demand.
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