Rihanna retires iconic foundation as Fenty Beauty teases new chapter
Fenty Beauty has confirmed that its Pro Filt’r Soft Matte Longwear Foundation is officially being retired as the company prepares to unveil a new generation of complexion products.
In a social media post, Fenty Beauty wrote, ” Pro Filt’r Soft Matte was there from day one as Rihanna’s vision of beauty where everyone could see themselves reflected.
Fenty Beauty launched in South Africa in 2022, offering make-up foundation shades that embraced local skin tones.
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