PREMIUM The cost of satire: Inside Kenya’s iconic XYZ show that never made money Despite millions of viewers, the show struggled to turn popularity into profit. Life & Style 16 min ago

Article “Had I had the same success as an entrepreneur in France as I had in Kenya, I’d be a millionaire…” Marie Lora -Mungai confesses as she reflects on the one-time popular Kenyan TV show, The XYZ, that defined Kenyan television but never made her rich.

When the creative entrepreneur and author of Creative Cash Flow teamed up with legendary Tanzanian-born political cartoonist Gado (Geoffrey Mwapemba) to create the satirical political series The XYZ Show, they had little idea it would become one of the country's most iconic television productions.

When I launched Buni TV, we distributed our own shows (The XYZ Show and its Nigerian version Ogas At The Top), along with content that we licensed from content producers from across Africa and the diaspora.