PREMIUM DJ Simbi: From ‘disco matangas’ to winning over Gen Z rhumba lovers Today he is one of the leading figures introducing Kenya's younger generation to the rhythms of Congolese music. Saturday Magazine Just now Listen

Besides the DJ Simbi brand, there is also Simbi Events (through which he organises weddings, birthdays, team-building events, graduations, among others) and Rhumba to the World, a project through which clients pay for a trip to a certain destination where rhumba music is played throughout the journey.

Photo credit: Francis Nderitu | Nation Media Group One of the latest phenomena keeping younger fans hooked, DJ Simbi says, is the ongoing supremacy battle between Fally Ipupa’s “Warriors” and Ferre Gola’s “Golois”.” His manager, Rose Tanga, says the big difference in the way different generations relate to rhumba is that older fans prefer music with little intrusion, while younger fans prefer being engaged.