PREMIUM Businesses sacrifice profit margins to keep customers amid cost pressure Business Just now

The Central Bank of Kenya’s July 2026 CEOs Survey found that business managers expect purchase prices to remain high, driven by fuel, energy and raw-material costs and geopolitical developments linked to unresolved conflicts in the Middle East.

However, high operating costs, weak consumer purchasing power, geopolitical uncertainty and the high cost of living remain major threats to the recovery across the economy in the coming months.

Summary Article What you need to know: High operating costs, weak consumer purchasing power, geopolitical uncertainty and the high cost of living remain major threats to the recovery across the economy in the coming months.