PREMIUM Business turns banana fibre into sustainable jewellery The venture has created income generating opportunities for more than 20 women and farmers in Busia. Enterprise Just now Listen
Photo credit: Bonface Bogita | Nation Media Group Difficulties in establishing brand visibility were addressed through gradual market positioning, supported by strategic collaborations, participation in craft and design platforms, and direct engagement with potential buyers, enabling the venture to establish a presence within the emerging ethical fashion space.
Photo credit: Bonface Bogita | Nation Media Group Omina says her work is shaped by economic disparities in rural areas, informing her engagement with local craft, fashion and design skills as a means of developing products that generate income for communities.
Photo credit: Bonface Bogita | Nation Media Group In 2017, she founded Omina Otsieno, a fashion brand that initially specialised in apparel and yarn-based jewellery.
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