
Pamella Sittoni: The danger in alternative news platforms ahead of elections Our Columnists 7 min ago
The report also notes that TikTok, used by about half of internet users in Kenya, remains one of the most consequential platforms for election-period narrative acceleration because it rewards short, emotionally charged, highly relatable content.
The report observes that the widening gap between influence and accountability exposes Kenyans to narrative manipulation, intensified political polarisation, voter-decision distortion, erosion of institutional trust and growing exposure to AI-generated deepfake content.
Facebook, one of the most influential platforms in Kenya’s digital information ecosystem due to its wide reach, cross-generational use, reposting culture and ability to circulate screenshots, graphics, images and long-form content, was found to be effective for the spread of political information disorder.
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