Osun: Anatomy of victory, By Wole Olaoye
Akinwunmi asked: How did a man derisively labelled the ‘Dancing Governor’ turn that very characterisation into one of the most distinctive assets of his political brand?
Dancing to Victory Adeleke’s victory has now gone down as historic, demonstrating, as it did, that free and fair elections are possible in Nigeria and that the masses of the people are not a mere unthinking throng.
But there is an important caveat for us: Dancing alone did not win the election… Branding can help people notice you, remember you, understand you and perhaps like you.
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