OPINION | The generation that taps
” Subscriptions, online shopping and the rise of invisible spending Now add the rise of e-commerce to that: it has normalised digital trust among younger consumers, making them comfortable managing payments and other financial transactions entirely through a screen, placing trust in digital security and virtual cards where previous generations may have preferred face-to-face interaction.
For many South Africans born before 2000, financial life developed in an era where cash dominated, bank cards were physical, banking happened in branches and trust in financial institutions was built through face-to-face interactions.
The Youth Barometer reveals that consumers under 35 primarily use credit cards for everyday spending categories including groceries, fuel, transport, restaurants and digital subscriptions.
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