OPINION: PSL must improve communication to keep fans engaged

This is not a good look for a brand that proudly markets itself as one of the biggest football leagues on the African continent because communication has also been lacking in other areas.

This is not a good look for a brand that proudly markets itself as one of the biggest football leagues on the African continent.

Another Betway Premiership season is upon us, but the same old communication problems continue to undermine one of Africa’s biggest football competitions.