OPINION | Is South Africa’s auto market at a turning point?
By Muhammed Ebrahim The proliferation of new vehicle brands in the South African market presents both a significant competitive challenge and an important opportunity for established vehicle manufacturers.
What is clear is that it is no longer business as usual in the South African vehicle market, because competition will continue to intensify as more brands enter the market and consumer expectations evolve.
The South African vehicle market has historically demonstrated that customers are often willing to pay more for a used vehicle from a brand they perceive as reliable than pay less for a new vehicle from a brand that has yet to establish a track record.
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